Tuesday 15 September 202010:00 - 16:30Add to calendar

Nelson Tasman Chamber of Commerce, Mahitahi Colab boardroom, NMIT, A Block, 322 Hardy Street, NelsonView map

Market Readiness Programme – ASEAN 

The Southeast Asia Centre of Asia-Pacific Excellence (SEA CAPE) is partnering with the Nelson Tasman Chamber of Commerce to offer the Market Readiness Programme (MRP) to businesses across New Zealand. 

The MRP is a free, interactive, one-day workshop. In this workshop, you will learn how to assess the business environment in Southeast Asia and how these markets differ from the New Zealand context. The workshop also looks at customer and consumer demographics and expectations. The MRP helps you tap into the expert knowledge provided by international business experts and industry professionals. 

Topics covered include: 

  • Common challenges in competing in Southeast Asia 
  • Compressed development in Southeast Asian economies 
  • Learning about a market by studying your competitors 

Value for you: 

  • Gain culture-specific insights into current or potential overseas market(s) in Southeast Asia. 
  • Extend your professional knowledge through the workshops delivered by market experts. 
  • Network with other businesses participating in the programme. 
  • Connect with the SEA CAPE (as alumni) and build further networks.


Dr Michelle Renton - Lecturer at the School of Marketing and International Business at Victoria University of Wellington.  Michelle’s research interests include marketing innovation, strategic marketing, brand management and branding in SMEs. Michelle teaches undergraduate courses in marketing principles, marketing communications and business to business marketing. She was named Victoria Business School’s Top Lecturer by VUW’s Student Association in 2018. 

Dr Matevz (Matt) Raskovic – Senior Lecturer at the School of Marketing and International Business at Victoria University of Wellington. Matt’s research lies at the intersection of international business, economic sociology and social identity. He also publishes comparative research between East Asia (China, Japan, South Korea) and Central and Eastern Europe. Prior to joining Victoria University, he worked as Assistant Professor of international business at the University of Ljubljana, Slovenia. In 2019 he was the recipient of the Victoria University Teaching Excellence Award.


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Chamber memberFREE
Non memberFREE