Port Nelson Export Hub: ASEAN – The Rising Star – Export Workshop

Join us over a working lunch, and tap into the expert knowledge of the facilitators, as well as other experienced Kiwi exporters, and discover the exciting opportunities, benefits and challenges of doing business with Southeast Asia.

The topics covered:

• Trading environments, key aspects of cultures and how to do business in these markets
• Key insights about in-market competition
• Identifying opportunities and market entry strategies
• First-hand experiences from other Kiwi exporters

Meet your speakers

Grigorij Ljubownikow is a Lecturer at the Graduate School of Management, University of Auckland. Greg has a research interest in competitive strategy with a particular focus on competitive dynamics and growth strategies. His research has been published in international journals, and he has more than ten years of university teaching experience at undergraduate and postgraduate levels. Lately, he has been teaching at the University of Auckland Business School in the Business Master’s, MBA, and Executive Education programmes. In his Strategy Capstone course, he and his students work with NZ companies to address their domestic and international strategy challenges.

Dr. Benjamin Fath is a Senior Lecturer in Management and International Business in the Faculty of Business and Economics at the University of Auckland. His research has included the growth, internationalisation and innovation in New Zealand SMEs. He has been involved in a series of large-scale survey and interview studies that investigated management challenges in SMEs operating from small economies. His recent research has been on how the economic re-emergence of Asia influences New Zealand SMEs. This has informed a number of courses at the Business School on research methods, entrepreneurship and competing in Asia; as well as practitioner workshops across the country.

A complimentary working lunch will be provided to all attendees..