Sales Strategy & Engagement Essentials

Presenter: Christine Hatton, STC.

This practical sales course is designed to equip participants with the insight and real-world techniques needed to improve sales performance and drive revenue growth. Central to the program is understanding the psychological needs of clients and how to meet those needs effectively throughout the sales interaction. Participants will learn to engage meaningfully from the first contact, uncover client challenges, and match solutions to real needs. The course also focuses on building confidence in handling objections, clearly communicating the unique value of your offering, and moving the sales process toward successful outcomes.

Key Learning Outcomes:

• Understand buyer psychology across the sales journey
• Gain insight into true client needs
• Align your solution with those needs
• Communicate your business's unique value
• Confidently handle objections and close sales

Core Skills Covered:
Client engagement, needs discovery, solution alignment, effective communication, collaborative selling, objection handling, and closing technique

Testimonials

"Christine is knowledgeable, interesting and experienced and uses real world techniques to help solve big business problems" - Cassa Grant

"Right on the money in regards to what I needed to learn, very relevant, thank you!" - Patrick, Te Chili

"Christine had an amazing presentation, her knowledge and experience and confidence inspires to reach out to clients". Joe Kraakman, Horizon Solar

Christine's Bio
Christine Hatton is  highly experienced sales coach, with more than 20 years’ experience in helping businesses to engage, coach and support their people and deliver a superior business performance in a competitive market.

Alongside two decades of experience in the media industry, Christine has consulted in a variety of industries via her work with Auckland-based consultancy, STC. Christine has earned a solid reputation for pioneering new sales processes, developing effective programmes and training employees at a range of skill levels, from supporting and guiding new recruits to further developing the sales acumen and skills of highly experienced sales consultants and managers.

Christine has worked with STC to facilitate sales training and coaching for clients from a diverse range of retail and commercial industries, encompassing both business-to-business and business-to-customer models. She has earned a reputation for tailoring her training to suit the bespoke needs of each business and industry sector she works with; and her innovative training methods are backed by significant industry expertise and research. Christine has provided additional support and guidance to the CEOs, Regional Managers and Sales Managers of our client organisations, which has helped them to more effectively structure their sales efforts to deliver results.

Participant feedback has been overwhelmingly positive, affirming Christine as a dynamic, engaging and results-oriented coach. Participants have referred to Christine’s training as ‘inspiring’, and her support has been cited as supporting team members in delivering increased revenue market share and employee engagement.

Diploma in Teaching; Wellington Teachers College. Massey University papers in Psychology, Sociology & Education

Cost Support

This training is registered with the Regional Business Partnership Network (RBPN) and participants may therefore qualify for support for this programme.
For more information, please contact Sandra Crone sandra@commerce.org.nz prior to Wednesday 15 October.

Eligibility criteria:

To attend/be eligible for co-funding the customer must meet the following eligibility criteria:

• Has less than 50 full time employees
• Have an NZBN
• Must be the business owner or person in a key management role, i.e senior managers, in the business.
• Must register on the RBP Platform and have a discovery meeting with the region’s Growth Advisor

 

Standard cancellation policy applies to paid events/workshops/courses (unless otherwise stated on event listing). Cancellations must be received 7 working days prior to the event. Cancellations after this time and ‘no shows’ on the day will be charged the full invoice amount. Substitutions are permitted if you can no longer attend.