Marketing Foundations Course

Presenter: Christopher Wilson, HiHo.

Course Description

Marketing Foundations equips small to medium sized business owners with the essential marketing knowledge and skills necessary for setting a strong foundation for future success. The course aims to guide participants in understanding their brand, identifying their target audience, developing a brand voice, and crafting a compelling brand story.

By establishing a solid marketing foundation, businesses can ensure they allocate their time and resources effectively, especially when lacking the capital for a comprehensive one-on-one marketing strategy with a professional strategist.

The course will contribute significantly to the long-term success of participation businesses by laying the groundwork for informed and strategic marketing decisions.

This course is for:

Small to medium sized business owners seeking to establish a robust foundation for their businesses before venturing into advertising, whether through DIY efforts or outsourcing.

Topics Covered

• Strengths, weaknesses, opportunities, and threats analysis for the brand.
• Identification of the ideal customer(s)
• Development of the brand voice
• Crafting the brand story.

Structure

Each topic will be presented with relevant examples by a marketing strategist, followed by a hands-on workshop where attendees will work on their own marketing foundations. Attendees will be provided individualised assistance during this phase.

Learning Outcomes

• Identify gaps in current marketing strategies and business plans.
• Tailor communications to resonate with  ideal customers.
• Create consistent and captivating messaging for all marketing channels.

Resources

Attendees will receive a comprehensive workbook to continue developing their marketing foundations independently. 

Feedback:

"Chris gave invaluable insight into faults and missing parts of our own marketing plans, super informative and I've walked away with a lot of new ideas and plans. A lot more information packed than I expected". Alex Double, ESolar.

"The courses are so worth your while when it comes to your business. Christopher has great expertise on marketing and gave me lot of food for thought". Meg Wells, The Custom Space.

"Gave us focus and information on how to start achieving our goal". - Mike Duke, Aroha Chocolate.

Cost Support

The Marketing Foundations Course is registered with the Regional Business Partnership Network (RBPN) and participants may therefore qualify for support for this programme.
For more information, please contact Sandra Crone sandra@commerce.org.nz prior to Wednesday 30 July.

To attend/be eligible for co-funding the customer must meet the following eligibility criteria:

• Has less than 50 full time employees
• Have an NZBN
• Must be the business owner or person in a key management role, i.e senior managers, in the business.
• Must register on the RBP Platform and have a discovery meeting with the region’s Growth Advisor.

Standard cancellation policy applies to paid events/workshops/courses (unless otherwise stated on event listing). Cancellations must be received 7 working days prior to the event. Cancellations after this time and ‘no shows’ on the day will be charged the full invoice amount. Substitutions are permitted if you can no longer attend.