Crack the Code: Find and Attract Your Perfect Customers

Presenter: Courtney Pearce, Business Growth Stratagem.

In challenging economic conditions, it matters even more that your marketing reaches the right people. If your marketing feels inconsistent, or you are attracting enquiries that do not turn into the right customers, this session will help you get clearer on who you are trying to reach and how to speak to them.

You will learn how to identify your ideal customer, sharpen your messaging, and focus your marketing on the people most likely to value what you offer and buy from you.

BYO Lunch

Bio - Courtney Pearce

Courtney is the founder of Business Growth Stratagem and a lifelong entrepreneur with more than 25 years of business experience.

He started two businesses while at university and has spent his career building, buying, selling, and growing businesses across a range of industries. Over the past 12 years, Courtney has worked directly with small and medium businesses throughout New Zealand, helping owners improve performance, increase profitability, and build stronger business foundations.

His practical approach combines strategic planning with real-world implementation, helping business owners focus on the areas that create the greatest impact. Through his proven Five Key Areas of Business framework, Courtney helps owners improve marketing, sales, operations, finance, and scalability in a way that is practical and achievable.

Known for his straightforward advice and collaborative style, Courtney is passionate about helping business owners gain clarity, confidence, and control so they can build businesses that support both their goals and their lifestyle.